For Parents Why True to Life? True To Life has been providing training and consulting services to schools & camps since 1999. Jay Frankel, Founder and President of True To Life, is a small business consultant who works closely with organizations in the US and Canada. Because we work to understand your business as if it were our own, we get the most out of each individual phone call. Our knowledge of your business allows us to ask follow up questions that furthers discussion and in turn, provides invaluable information. Our calls are comfortable for your customers, and are perceived as professional, friendly and non-threatening. We create an atmosphere which allows your parents to speak freely and to enjoy the experience. All of our work is kept confidential and is used only for our client’s purpose.